Clareo's Next Practice studies explore not only where practice-leading firms are now, but more importantly, where they plan to go in the future. While most firms approach best practices studies as a means to keep pace with industry peers, our goal is to sort out the next steps that industry leaders will take.

Recognizing and applying emerging yet proven practices presents a far greater strategic opportunity than adopting everyone else's standard practices. Once a sponsoring client has defined the topic and scope of the study, Clareo carefully chooses   participants from executives across a range of relevant industries who are most likely to inspire fresh thinking about the subject matter. We then synthesize our findings based on our client's requirements.

Our Next Practices studies have proven immensely valuable to clients who want to:

• Shake-up Traditional Methods
  Many of our next study sponsors are already leaders in a particular subject. Often, however, they are looking to reinvigorate established methods and foster process innovation internally.


• Refine Messaging and Positioning
  Our Next Practices studies can provide influential insight about market attitudes, enabling managers to better navigate mountains of data flowing from traditional market research.   The top-level perspective helps add structure and coherence to a well-crafted messaging campaign.


• Explore New Sources of Knowledge
  By engaging participants from a variety of industries and functional areas, the study is able to draw new insights that might otherwise go unnoticed. Standard practices in one industry can lead to a treasured innovation in the next.